AI Is Not Replacing Product Managers. It Is Redefining Them by Joaquin Marquez

Artificial Intelligence is changing the way products are conceived, built, and scaled. But does that mean Product Managers are becoming obsolete?

Quite the opposite.

As AI automates research, content generation, analysis, and execution, the real challenge for Product Managers is no longer speed. It is relevance. In a world where AI makes everyone more productive, how do you create differentiated value? How do you make better decisions? How do you lead teams and innovation when technology becomes accessible to everyone?

Join Joaquín Rodríguez, Director of the Master in Product Management & Design Innovation at IE University and former Chief Design Officer at Banco Santander, for an insightful session exploring how AI is redefining the role of Product Managers and product leaders.

During this session, we will discuss:

• Why AI is not replacing Product Managers
• How the role of product leadership is evolving
• The new skills that will define successful PMs
• How to use AI as a strategic partner rather than a substitute
• What organizations will expect from product professionals in the coming years

Whether you are a designer, entrepreneur, engineer, consultant, or aspiring Product Manager, this session will help you understand how to stay relevant and create impact in an AI-driven world.