Digital Transformation Workshop - Austin, TX

In this interactive, Shark Tank–inspired masterclass, you'll work in teams to identify a real-world challenge and develop a technology-driven solution that could make an impact.

Together, you'll explore the basics of entrepreneurship by defining the problem, creating a solution, and building a simple business concept. The session wraps up with team presentations where you'll pitch your idea, receive feedback, and see how other groups approached the challenge. Expect plenty of collaboration, creativity, friendly competition, and hands-on learning along the way.

Leading the experience is Dr. Yasalde Jiménez Acosta, Professor of Digital Transformation and Innovation at IE University and a Digital Technology Strategist at Microsoft, where he helps higher education institutions navigate emerging technologies, digital transformation, and innovation strategies. With more than 20 years of experience spanning Microsoft, Amazon Web Services (AWS), Deloitte, and EY, Dr. Jiménez brings a unique blend of real-world industry expertise and academic insight. His work focuses on helping organizations—and future leaders—understand how technology, innovation, and entrepreneurship can be used to solve complex challenges and create meaningful impact.

6:00-6:30PM CT: Arrival 
6:30-7:45PM CT: Session
7:45-8:00PM CT: Mingling