IE Talks Bucharest: Cognitive Biases in Innovation & Leadership
Masterclass
Agenda
18:30 - 19:00 Registration
19:00 - 19:30 Presentation of IE University
19:30 - 21:00 Masterclass by Alberto Levy
21:00 - 22:00 Networking cocktail
Many innovation failures are not caused by lack of ideas, but by how we think and decide. This masterclass examines key cognitive biases that affect innovation and leadership, such as confirmation bias, anchoring, and framing effects. Using real-world examples and organizational contexts, we will explore how biases distort judgment, limit creativity, and reinforce the status quo. The session builds awareness of these mental shortcuts and offers practical ways to recognize and mitigate their impact in decision-making, team dynamics, and innovation processes.
Nuestros ponentes
IE Associate Professor
Alberto Levy is considered an “Innovation Evangelist” by the Harvard Business Review Summit and the World Economic Forum. International lecturer, technology and marketing consultant, executive strategist and creative soul. With a successful career bringing innovation to various industries, he has worked in more than 10 countries, 1,500 projects and 300 clients including many Fortune 500 companies.
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