Neuromarketing and Data Science with Jaime Veiga
Join us to explore how Data Science links with one of the new areas of market research, Neuromarketing.
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Join us to explore how Data Science links with one of the new areas of market research, Neuromarketing.
We will start the session with the latest changes in market research and the role of data, and then we will review what Neuromarketing is, different tools you can use and how the data output is critical. Finally, we will see some applications of the data and some companies leading the way.
Nuestros ponentes
Academic director IE- HST school – Master in Market Research and Consumer Behavior
IE Associated Professor in the Marketing area since 2010, teaching in more than 10 programs (Market Research, Consumer Behavior). 14 years at Procter & Gamble, different roles and locations
Process Engineer / Product Research (Brussels- Belgium)
Market Research manager (Madrid- Spain)
Senior Manager – Market research (Geneva- Switzerland)
Shopper Marketing (Madrid- Spain)
Since 2015, Johnson & Johnson (Southern Europe + France) as Head of Consumer Business Intelligence
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