Ranked Top 5 Worldwide: The Secret Sauce Behind IE’s Marketing Masters

A marketing master’s is only worth what it does for your career. IE graduates land roles in brand, digital, growth and leadership because they learn on live projects, build a global network and graduate with work employers want to see.

Join us online to see how IE’s marketing programmes turn into real career outcomes, and to find the one that fits your goals.

Programme highlights

All full-time Marketing programmes start with a common core, studied alongside students from IE’s other marketing, communication and sales masters, building creative, analytical, commercial and digital skills

• Master in Strategic Marketing & Communication: a 10-month programme with a 360-degree view of marketing, communication, brand and reputation management, with a choice to focus on Marketing and Tech, or on Consumer Goods, Luxury and Fashion
• Master in Digital Marketing: builds expertise in digital performance, strategy and customer analytics
• Master in Market Research & Consumer Behavior: combines business, marketing, data analytics and consumer behaviour to uncover what drives consumers, including a six-week real-client challenge with Nielsen
• Master in Customer Experience & Innovation: a 10-month full-time programme built on business, technology, human-centred design and hands-on innovation labs, with graduates working at firms such as Deloitte, Accenture and PayPal
• Executive Master in Strategic Marketing & Communication: a part-time, 15-month programme with a flexible online and face-to-face format, so you can keep working while you study

What we’ll cover

• How IE grads get hired: career support, employer connections and where our alumni end up
• What sets IE Marketing programs apart: our teaching approach, faculty and global outlook
• Choosing your programme: how the five programmes differ and which one fits you
• Admissions: requirements, timelines, scholarships and how to apply

Who should attend
Recent graduates, early- and mid-career professionals, and career switchers who want to build or accelerate a career in marketing.

What to expect
A short presentation, followed by live Q&A with with our Program Specialist Monica Vila Rouco. Bring your career questions, and we’ll help you map your next step.