The Future of Creative Experiences: OFFF Meets MDXR

Join us for an inspiring conversation with Pep Salazar, Director of OFFF Festival, one of the world’s leading platforms at the intersection of creativity, design, and digital culture.

In this exclusive session, Pep will share how OFFF has evolved into a globally recognized creative brand—bringing together top designers, artists, and innovators to shape the future of visual culture. From curating world-class experiences to building a powerful global community, this talk will explore what it takes to lead, scale, and sustain cultural impact in today’s creative industries.

Together with IE University’s Master in Design for Immersive Experiences (MDXR), we will dive into the growing convergence of creativity, technology, and immersive storytelling—unpacking how new formats are redefining how audiences engage with design.

This session is ideal for professionals and aspiring creatives interested in:

• Building and positioning global creative brands
• The future of design, digital culture, and immersive experiences
• Creative direction, curation, and community-building at scale
• The evolving role of technology in shaping cultural platforms

Discover how creativity becomes culture—and how culture becomes a global movement.