Beyond Greenwashing: Turning Sustainability into Business Transformation – Masterclass by Gill Wilson

What does it take for a company to turn sustainability promises into meaningful action?Join Gill Wilson, Professor of Sustainability Marketing at IE Business School, for an interactive masterclass exploring how companies can embed sustainability into their business decisions and build credibility through action. Through practical examples and an interactive exercise, you will explore:

• What makes a company’s sustainability commitments credible.
• How brand promises to connect with decisions across products, supply chains and operations.How to identify and prioritise actions that drive meaningful business transformation.
• Designed for prospective candidates interested in the Master in Sustainability & Business Transformation, this session offers a taste of the program’s practical learning experience and an opportunity to explore the connection between sustainability, strategy and innovation.

The session will include a brief program introduction and a live Q&A with Gill.

Date: November 11, 2026
Time: 16:00–17:00 Madrid time (CET)
Format: Online
Language: English