Beyond the Tools: Leading AI-Driven Transformation

Description

Beyond the Tools: Leading AI-Driven Transformation In the first half, you'll see the patterns that separate companies that scale AI from those stuck with unused licenses: unclear ownership, no link to business goals, teams left to experiment alone, and no way to measure impact. You'll also see what leaders need to do differently, using the same foundations covered in IE's AI for Functions program.

In the second half, we move to a live demo. We take one real process and turn it, in minutes, into a 30-day AI pilot plan with clear owners, KPIs, risks and a go/no-go decision. You'll leave with a method you can repeat in your own team the next day.

What you'll take away

• Why buying licenses doesn't change how people work, and what does
• How to choose the first process worth piloting
• A 30-day pilot template with owners, KPIs and risks
• A first look at the leadership and governance questions explored in AI for Functions (starts 16 November 2026 at IE Business School, Madrid)

Who it's for

Professionals, managers and functional leaders in marketing, HR, finance, legal and general management who are responsible for making AI work in their teams, not just for buying it.

Speaker: 
Cristina Peñaloza Morales

A software engineer, MBA and marketing strategist with more than 20 years of experience across technology and business. She has worked at Huawei, Telefónica and Capgemini, is the founder of RiseupMedia and the author of When AI Joins the Marketing Team, bringing a practical, results-oriented approach to the implementation of AI solutions.

Date: 10 November 2026

Time: 17:00 h (CET)

Location: Online

Join us to discover how to move from AI licences to measurable business impact and turn AI adoption into real change across your team.