Exclusive Event in Cairo with Dean of IE School of Architecture and Design

We are pleased to invite you to our upcoming exclusive event with David Goodman, Dean of IE School of Architecture and Design since 2023 and Director of the Bachelor in Architectural Studies since 2012.

David will be present in Cairo for a few events with relevant stakeholders.

We are delighted to host a masterclass for candidates/applicants interested in the Bachelor in Architectural Studies, Bachelor in Design, Bachelor in Fashion Design.

Join us and the Dean and learn more about IE School of Architecture and Design!

We will present interesting and relevant content.

Date: Wednesday, October 21, 2026

Location: voco Cairo Arabella Plaza

Agenda:

• 6PMto 6.30PM: 

Registration, Meet & Greet, Welcome Coffee Break with David Goodman

• 6.30PM to 7.15PM: 

Session "To Do: On the Value of Creativity and Craft in the Age of AI" 

What is the value of human creativity in the age of generative AI? This master class will explore the challenges and opportunities associated with the arrival of AI technologies in creative fields, suggesting that the role of the individual remains vital, especially when faced with transformative moments like the present. We will focus on the importance of making and doing as essential elements of human culture and will explore ways in which the new tools can supplement and enrich human creativity, rather than supplant it.

• 7.15PM to 7.45PM: 

Q&A + Tips and Recommendation on how to perfect your portfolio

We look forward to meeting you!