Introducing the Master in Digital Strategy, AI & Innovation: Where Business Strategy Meets AI & Innovation

An introductory session designed to explain what the Master in Digital Strategy, AI & Innovation is really about, who it is for, and how it differs from programs focused purely on technology, data or traditional management.

Rather than learning AI from a purely technical perspective, the session will show candidates how emerging technologies can be translated into business strategy, innovation and organizational transformation.

The session will cover:

• Who is the MDAI for?
  Candidates interested in digital strategy, AI, innovation, consulting, entrepreneurship, product, technology or business transformation.
• Do I need to be technical?
  Explain how the program sits at the intersection of business and technology and is particularly relevant for candidates who want to understand how technology creates business value.
• From AI hype to business impact:
  How organizations identify relevant AI opportunities and translate them into actual business solutions.
• Digital transformation beyond technology:
  Why successful transformation also requires strategy, processes, people, operating models and change management.
• What careers can the MDAI lead to?
  Potential pathways across digital consulting, strategy, innovation, product, technology transformation, AI strategy and entrepreneurship.
• Why IE?
  International environment, business-school approach, practical learning, exposure to companies and the opportunity to study digital transformation from a strategic rather than purely technical perspective.