The Nespresso NextGen Challenge

Fresh Perspectives. Shared Ideas. Business Impact.

How can Nespresso connect with Gen Z? Join us at IE Tower for an exclusive experience where you’ll collaborate with participants from diverse backgrounds to tackle a real business challenge.

Start with a masterclass and challenge briefing with Jaime de la Rica Oraa, then work in teams to develop an actionable proposal to strengthen Nespresso’s relevance among younger consumers.

Location: IE Tower, Madrid

Event agenda

• 17:30–17:45 | Registration
• 17:45–18:00 | Welcome and introduction to participating IE master’s programs
• 18:00–18:45 | Masterclass and challenge briefing
• 18:45–19:00 | Team allocation and preparation
• 19:00–20:15 | Team challenge
• 20:15–21:00 | Presentations and feedback
• 21:00–21:45 | Cocktail and networking

The prize

Each member of the winning team will receive a 25% scholarship toward one of the participating IE master’s programs starting in Fall 2027. To be considered, you must have submitted your master’s application.

Register through Eventbrite and send your CV to marcom.recruitment@ie.edu.

 Participants will be selected based on their profiles.