Why Design Is Essential in Times of Uncertainty
Bringing your best self in times of change. Jerónimo van Schendel: Director of Master in Business for A&D. Ren Yee, UNStudio's Director of Forecasting and Innovation
Jerónimo van Schendel, in conversation with Ren Yee, UNStudio's Director of Forecasting and Innovation, will discuss why and how the capacities and the thinking processes of design become especially relevant to define new realities and generate business opportunities in times of uncertainty and change The session will reveal the role that the designer's mindset has played in a series of use cases related with space, the city environment and the objects and companies that define how we live today, and what we leave for the coming generations.
Our speakers
Director of the Master in Architectural Management and Design in IE School of A&D
Graduated from ETSAM in 2011 and Master in Architecture (M.Arch II) with Distinction, from Harvard University Graduate School of Design since 2016. He has worked with Cruz y Ortiz, Rafael Moneo or AS+, and is an IDEO SF CoLab Fellow 2016 (Iot & Blockchain Innovation Lab).
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