Aiesec Masterclass - Contagious: When Brands Go Viral
Join us Online!
The masterclass is part of a Webinar series designed for the members of AIESEC in Australia and New Zealand.
In this Master Class taught by IE Professor Brian Hallett, we will explore one of the most mysterious and misunderstood aspects of the entire digital revolution: WHAT MAKES ONLINE BRANDED CONTENT AND CAMPAIGNS GO VIRAL?
You are welcome to attend our upcoming IE event with Giorgio Posteraro, Director of Australia and New Zealand region will provide insights into the curriculum and the admissions process. You will also have the opportunity to have all of your questions answered during and after the event.
The event will be broadcasted on Zoom starting from 6 pm, and the event will finish at 7.30 pm. You will receive an email on how to connect with the link and log in details
Agenda
• 6.00 pm – Giorgio Posteraro, Director of Australia and New Zealand introduction
• 6.15 pm - Masterclass
• 7.15 pm - Networking roundtable and Q&A session
• 7.30 pm – Event close
***IMPORTANT – Please note that limited spots are available, reserve your spot in advance and let us know in case you will not attend***
Our speakers
Professor, Entrepreneur and Photographer
Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.