Breaking into the Sucess of Money Heist Master Class & Scholarship Challenge
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It spread across the globe.
From home to TV and computer to mobile.
It’s “Money Heist”, or as it’s known in Spanish, “Casa de Papel”
The global phenomenon that started in Spain and has taken over the world.
You've probably seen the show… But now it's your turn to join the team for our next heist.
We’ll look at how data, algorithms and filter bubbles drive what we pay attention to, in everything from the incredible success of a series like Money Heist to the power of a social or political movement.
And we look at how storytelling, images, and symbols grab our attention and make us want to share those stories that really matter to us, with everyone we know. Storytelling is at the heart of culture, branding and social movements.
Join us for this exciting Master Class.
And if you dare, take part in the IE Masters Program Scholarship Challenge and the chance to win a scholarship for a Master’s program at IE University!
Download Agenda in PDFOur speakers
Professor, Entrepreneur and Photographer
Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.
Advisor | Consultant | Academic Director at UOCeimt | Professor at IE HST School
Josep Curto is a consultant, data scientist, entrepreneur and professor who has helped companies to create competitive advantages based on data.
His expertise comprises data technologies, methodologies and strategies, and how they can be applied to solve business problems, improve decision-making, and create data products. He complements his professional career with a passion for higher education being Adjunct Professor at IE Business School.
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