Masterclass Hangzhou - Applying Conversational Commerce in Digital Marketing Channels
Join us in Hangzhou!
IE is one of the leading European higher education institutions, whose belief in innovation, diversity with more than (92% of international students) and entrepreneurship is an integral part of its drive towards academic excellence. Our learning model puts students at the centre, is eminently practical and ensures that they acquire not only the technical know-how but also the mindset and interpersonal skills that are essential for a successful future leader. With its centrally located Madrid campus, international student community, and dynamic learning environment, IE is the perfect place to develop your career.
We would love for you to join us in Hangzhou for our Master Class in Applying Conversational Commerce in Digital Marketing Channels by Dennis Neiman.
Conversational commerce is an approach that puts conversations between brands and their customers at the heart of the User Experience. By utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands and services have an incredibly potent channel to imprint branding and sell directly to consumers. The net result is that you and I will be talking to brands and companies over platforms like Wechat, Facebook Messenger, Alexa, Telegram, Slack, and Google Assistant... While messaging and voice interfaces are central components, they fit into a larger picture of increasing infusion of AI technology into our daily lives, which in turn is unlocking new potential for brand-to-consumer interaction. Consider for a moment how AI coaches are evolving into sponsored companions, and it becomes clear that AI is the new digital.
About the Speaker:
Dennis has dedicated his 25 year marketing career to digital formats, platforms and content. As Head of Innovation at Spanish digital agency MPC, Dennis has introduced and implemented emerging technologies to clients including gamified intranets, international inbound marketing, mobile e-commerce agents, social CRM and natural language understanding channels.
Our speakers
Head of Innovation
Dennis has dedicated his 25 year marketing career to digital formats, platforms and content. As Head of Innovation at Spanish digital agency MPC, Dennis has introduced and implemented emerging technologies to clients including gamified intranets, international inbound marketing, Machine Learning as a service platforms, social media marketing and natural language understanding.
Share event
