2020 consumer trends that are shaping the future

Consumers have shifted some behaviors along 2020, driven by the COVID19 crisis. But some strategic changes in how we behave were already there before, and will continue in the post-covid19 world.

Let's learn in this Master class 8 of those consumer trends which should change the strategy and communications of brands in the short term.

Global Advanced Management Program is focused on preparation of innovative business leaders for both personal and professional growth, with dynamic leadership training designed to understand and disrupt our radically-changing world

Learn how to adapt your business to changes in technology, values, and ways of thinking. The Global AMP will expose you to the trends driving your industry while teaching you to weigh the challenges and opportunities these trends bring about, ensuring success as you build the next generation of your C-suite.

Led by:

Professor Jaime Vega Mateos

Jaime started his career as R&D Chemical Engineer at Procter & Gamble, in Brussels. After 3 years he moved within R&D to the Product Research role, where he discovered market research when qualifying fabric softener formula (Lenor) to be launched in Russia, Easter Europe or Saudi Arabia.

He moved then to Madrid to the Market research Dept (within P&G), where he studied the shopper and got familiar with many research techniques. He was promoted to Manager, responsible of all the market research of beauty and Gillette categories in Spain.

On 2009 he’s assigned as Market Research Senior Manager Western Europe, where he manages a team of experts on research at the point of sale. In 2011 he comes back to Madrid as Shopper Mkt Senior Manager, where he’s an expert on the shopper, working closely with sales teams and key distributors.