Blockchain as a source of competitive advantage in the digital era: Challenges & Opportunities
Blockchain as a source of competitive advantage in the digital era: Challenges & Opportunities
Commonly related to finance or legal, blockchain confidently enters various sectors: Luxury, real estate, transportation, health to name a few. Until recently seen as a niche instrument understanding and introducing blockchain today can become a source of competitive advantage and a vector of exponential change across sectors. Its application and use of Smart Contracts allows us to decentralize and atomize multi-step processes, hence, simplifying the go-to-market strategies for the multiple parties involved. Combined with Internet of Things (IoT) it can generate new business opportunities. So what is blockchain and what are the connected challenges? What are the most recent examples of blockchain applications? How can it affect your sector, business, function? These are some of the questions that we will consider during the master class helping to uncover the mystery behind the technology.