Consumer trends shaping the future of brands
Learn how brands connect with their audiences in this new reality and participate in a dynamic conversation towards new trends and behaviors
In this session, you will be able to participate in a dynamic conversation; guided by Jaime Veiga, Academic Director of the Masters in Market Research and Consumer Behavior at IE University, top Professor and former Head of Consumer Business Intelligence at Jhonson&Jhonson for Southern Europe, and Ana Maria Aldana, an alumna of the masters and current EU Google Growth Manager at Nielsen. They will be talking about new behaviors, trends, and consumer habits in present times. You will also see how new technologies are impacting how we process information.
Within this challenging context... How can the brands connect with their target groups in this new reality? How can brands get their attention and build trust in the new post-COVID19 context??
Take advantage of this unique opportunity, where you will learn from top industry experts!
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