Digital China: how its culture and technology are changing the world

China represents, in today's world, a reality we all must deal with. The first nation capable of recovering from Covid-19, the second economy in the world, an immense market still hungry for Western products. Even more important: probably the most sophisticated digital consumption model in the world, and the origin of several digital megatrends which are transforming the world. From the wonders of WeChat and Alibaba, to dystopian scenarios worthy of Black Mirror. An increasingly influential and controversial player in the global geopolitical chessboard, a commercial partner as fundamental as is insidious and difficult to manage ... characterized by a millenary culture profoundly distant from ours. Starting from "Business in China", a book he recently published for Mondadori in Italy, Andrea Ghizzoni (for more than 6 years at the head of WeChat -Tencent in Europe) tells us about experiences and interpretations to understand today's China and grasp the main technological trends that are gradually inspiring the whole world.