Digital Marketing Analytics: The uncanny myths and truths of data-centric marketing
Digital Marketing Socia Media and Analytics Executive Education Online Program
On behalf of IE Exponential Learning, we invite you to meet IE Professor of Marketing, Pedro Moreno de los Ríos, and to learn more about the different means of data measurement used in Digital Marketing.
Digital Marketing is said to be incredibly accurate, as everything can and should be measured, to be able to calculate the return on investment down to the last cent. But what does digital marketing measure? Which techniques are the most useful? What are the best tools to do so? Which best practices need to be in place?
Throughout this session, Prof. Pedro Moreno de los Ríos will be detailing the thick and thin on the fascinating topic of metrics, KPIs, and business results that every marketer needs to understand to make sure investments produce healthy returns.
Our speakers
Digital Business & Marketing Professor
Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing.
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