Home Conferences Disrupting marketing and branding: How are digital trends affecting your career path?

Disrupting marketing and branding: How are digital trends affecting your career path?

Master Class

PROFILE Master Degrees
EVENT TYPE Conferences
EVENT FORMAT Face to Face events
DATE 25th April 2019
TIME 18:30 - 20:30 (GMT +01:00)
LANGUAGE English
Disrupting marketing and branding: How are digital trends affecting your career path?

With non-stop changes in technology, we inevitably witness its disruptive impacts on the way we do our day-to-day business—rendering our former skills for navigating the world of work obsolete.

Here’s where IE School of Human Sciences & Technology (HST) steps in. Whether you want to bridge the gap between your business and customers or revamp your marketing skills with insight into the latest digital tools and strategies, HST’s master’s programs in the World of Connect will help you drive innovation in the digital age.

Get a glimpse of the HST experience through the following cutting-edge master classes.

18h30 – 18h45 Welcome. Discovering HST Programs

18h45 – 19h30 - The Evolving Role of Artificial Intelligence in Marketing Professor: Dennis Neiman

Content: What will be the role of artificial intelligence in marketing and branding? Come join us as Professor Dennis Neiman discusses how intelligent agents like Siri, Alexa, Google Home, and other AI software and hardware create new opportunities in branding and digital marketing. Investigate the corporate protagonists in this expanding technology and which humanistic skill sets will be in demand.

19h40 – 20h15 – Fake Brands – the importance of authenticity in a world of mistrust

Professor: Peter Boland

Trust is a major problem for society and companies alike. In a 2.0 world where influencers apparently have more credence than companies, businesses struggle to manage their brand reputation and at the same time achieve short-term commercial goals. Keeping focus on the brand value proposition in the long-term while taking decisions on trend-led opportunities can be a headache for marketers. If you are a professional who is interested in strategic communications, this talk is most certainly for you. Join us as we debate the past, present, and future of risk and brand management and discuss how you can apply the newest tools and methods to manage brand reputation! 

 

 

 

 

Our speakers

Head of Innovation

Dennis has dedicated his 25 year marketing career to digital formats, platforms and content. As Head of Innovation at Spanish digital agency MPC, Dennis has introduced and implemented emerging technologies to clients including gamified intranets, international inbound marketing, Machine Learning as a service platforms, social media marketing and natural language understanding. 

Strategic Consultant

With more than 30 years’ experience in senior roles in multinational companies in both the marketing and communications disciplines, Peter has worked for some of the most widely recognized global brands including Coca-Cola, Bacardi, Microsoft, L´Oréal, Telefonica, Orange, Renault, Chanel, Disney, Philips, Kraft and BMW.