IE Talks in London - Data & AI: How to Increase Engagement & Drive Business Innovation
Join us for a master class focused on increasing brand, customer, and business development, using advanced metrics with digital traceability
In today's world, consumers are much more than buyers in transactional purchases. Nowadays, they build brand reputation, pull new clients, and determine financial results. Therefore, business leaders must focus on constantly improving customer engagement in order to remain relevant.
Join IE professor and Entrepreneur Kevin Sigliano, who will explain why disrupting value propositions and continuous innovation are critical if you wish to dramatically improve how your company engages customers and maximises financial results.
This session will explain a practical framework and scorecard for Artificial Intelligence Data-Driven Strategic Roadmap - FOBECI: financial, operational, brand, employee, client, and innovation - covering the critical dimensions and KPIs.
About the speaker:
Kevin Sigliano has more than 20 years of experience generating new business in various markets, developing ties with international partners and managing marketing and operations affairs. He is currently an IE's School of Science & Technology associate professor.
Can't join us on this day?
Lets stay in touch!
uk@ie.edu
Our speakers
Director / Partner: Digital Intelligence, Profitability, Growth & Transformation Strategies, Good Rebel
Kevin es el actual Director académico del curso de Turismo Digital y Digital Marketing Lab en IE Exponential Learning, así como Director académico del Programa de Management de la Organización Mundial del Turismo de las Naciones Unidas.
Además, es profesor de cursos sobre Transformación digital, Estrategia, Marketing digital y Emprendimiento en varios programas de maestría.