Are you managing your customers in a smart way?

What does it take to manage your customers efficiently today? Is it really possible to have loyal customers today? Is loyalty profitable? Is satisfaction really that important? What are the main trends regarding customer management? How are new technologies shaping customer management? Professor will address all these topics in his “Smart Customer Management” lecture and provide you with some guidelines for managing your customers in an efficient and profitable way.

Please join us for this Master Class with Professor Ignacio, IE alumni and representatives.