Home Conferences Jobs of The Future – Artificial Intelligence: The Next Trend in Marketing and Communications?

Jobs of The Future – Artificial Intelligence: The Next Trend in Marketing and Communications?

Master Class

PROFILE Master Degrees
EVENT TYPE Conferences
EVENT FORMAT Face to Face events
DATE 19th February 2019
TIME 19:30 - 21:30 (GMT -06:00)
LANGUAGE English
Jobs of The Future – Artificial Intelligence: The Next Trend in Marketing and Communications?

Is voice technology going to become the next big opportunity for brands to engage with consumers?

As we enter an era where voice assistants are becoming more popular (Amazon Alexa, Google Home, Apple HomePod, among others), new doors open for marketing and communications professionals. Experts say voice assistants can become the first interactive tool at home that provides brands the capability to dynamically offer up ads in the future that could be user controlled. In this interactive Master Class, we will understand voice technology as part of artificial intelligence, discuss real business examples, and conclude with a discussion on the future of this technology and the marketing field as we know it.

Our speakers

Head of Admissions & Enrollment - Graduate Programs

Andrea Flores is a seasoned international professional in the higher-education sector, currently Head of Global Admissions & Enrollment for graduate programs at IE University. Her academic background includes the areas of finance, economics, and management. Her passion is to see education shape the future of society and how, through sharing IE’s values of humanities, entrepreneurship, social responsibility, and innovation she can have an impact on the leaders of tomorrow.