Show, Don´t Tell: Strategic Interior Design Challenge

There’s never been a more exciting time to study strategic interior design.

As all types of businesses of all sectors reinvent themselves to adapt to the new situation generated by the pandemic and undergo digital transformation. the spaces they occupy become a key unifier of technology, sustainability, and company culture. But how do you achieve this?

Join us for this special event where professors from the Master in Strategic Interior Design come together to overcome a real strategic challenge, in real-time.

With Program Director Elvira Muñoz as moderator, instructors from each of the program modules—research, strategy, design, environment, and technology—will tackle an issue presented by a guest client, former president in South Europe of a Global consulting company. Combining their unique perspectives to clarify the client’s vision, they will pitch a solution that will help transform their organization.

This is your chance to see first-hand how an innovative design process unfolds.

Register today!

AGENDA

Welcome to IE School of Architecture and Design —Victor Aleñar

About the session - Introduction—Elvira Muñoz

Client—Presents the current challenges and what their problems are from their business point of view. Only the issue, initiative, or challenge.

Professors: Each of our Professors, representing their module, will ask a maximum of two questions to the Guest-Client:

Michael represents RESEARCH

Carmen represents STRATEGY

Enrique represents DESIGN

Marcela represents ENVIRONMENT

Stefan represents TECHNOLOGY

After, the strategic design team will show what the first steps of turning all that information into a design project would look like.

Guest-Client feedback and Q&A

Closing comments by Elvira Muñoz