Home Conferences The Big Story: Hollywood Techniques for Branding, Marketing and Persuasion

The Big Story: Hollywood Techniques for Branding, Marketing and Persuasion

Attend this master class led by IE faculty. A great opportunity to experience our teaching methodology and meet IE alumni

PROFILE Master Degrees
EVENT TYPE Conferences
EVENT FORMAT Face to Face events
DATE 7th December 2021
TIME 18:30 - 19:30 (GMT +00:00)
LANGUAGE English
The Big Story: Hollywood Techniques for Branding, Marketing and Persuasion

We live in a world inundated with content. Everywhere we look, we are bombarded with images, entertainment, ideas, and products all competing for our attention.

 

What are the messages that get through? Why is it that some brands are able to break through the noise and connect with us in a meaningful way, not only connecting with consumers and clients but also improving their bottom line? These brands harness the power of Story. Story is in our DNA.

 

It's the way that all cultures have communicated and passed on knowledge from generation to generation since the beginning of civilization. Yet, for some reason, when we try to sell, to market our products and services, to create a compelling brand identity, so often we fall short. In spite of all evidence to the contrary, we still believe that simply talking about what we have to offer is the easiest way to influence others to buy our skills, our products, or our services. Unfortunately, it's not.

Our speakers

Professor, Entrepreneur and Photographer

Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.