Why Business Innovation May Come From the Arts
Face-to-face Master Class in Monterrey
Two primary sources of innovation that often come to mind are the business and science worlds. But there is one space defined by originality and forward thinking that is often overlooked – the arts.
Join IE Professor Nir Hindi in this Master Class to analyze present and past real examples of business companies and technologies to understand how the art impacts on innovation processes.
Defensor that "Art is a mindset and not an object", Nir will show how artists drive technological innovation and what skills are needed to do so.
Our speakers
Visiting Professor at IE Business School for Executive Education and Founder, The Artian
Nir Hindi is an entrepreneur who, though rooted in the world of technology and business, always has one foot in the creative world.
He is a part of the training professionals of Financial Times, IE Corporate Learning Alliance and a mentor and visiting professor in IE Business School Executive Education where he teaches Creativity for Sustainable Business Growth.
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