A World Without Limits: Brand Storytelling in the Metaverse (Bogotá)
Face-to-face Master Class in Colombia with IE Professor Brian Hallet
The Metaverse is everywhere and yet nowhere at the same time. It is on everyone’s lips, but who can actually claim to understand what it is?
The big question for every CEO, Marketing Director, and Brand Creave is: what does the Metaverse mean for me and my Brand?
There is one thing that we know for certain: since the dawn of civilization, what drives human communication is storytelling. It is also at the heart of Brand communication, and the Metaverse will be no different.
In fact, the Metaverse moves storytelling from a two-dimensional world of screens and sounds to a world where time and space are limitless.
Join us for this fascinating face-to-face Master class which explores what you should know about the Metaverse revolution to come, how to prepare for it, and most importantly, what Brand Storytelling will mean in this new universe. You will also have the opportunity to meet part of the IE University team in Colombia.
- 6:00 PM - 7:00 PM Master Class: A World Without Limits: Brand Storytelling in the Metaverse
- 7:00 PM - 7:15 PM Q&A
Professor, Entrepreneur and Photographer
Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.