AI Redefining Recruitment: The Costa Coffee Case

Join this interactive masterclass with IE Prof. Daniel Strode to explore how AI is transforming recruitment through the Costa Coffee case, where over 250,000 candidates are assessed annually using behavioural AI screening, achieving 85% completion rates and 9/10 candidate satisfaction.

Through real-world examples and practical discussion, the session will show how AI can improve hiring decisions, enhance the candidate experience, and position HR as a strategic business partner.

Prof. Strode will explore the shift from transactional to strategic HR through a three-layer operating model (Strategic, Self-Service, Transactional) and discover the eight essential skills future HR professionals need to succeed, based on research across 100+ companies.

Master in Talent Development & HR Challenge

We’re excited to invite you to take part in IE’s latest challenge: “Designing the Future of Recruitment with AI”. This is your opportunity to step into the role of an HR decision-maker and tackle a real recruitment challenge by designing an AI-enabled hiring solution that delivers better business outcomes and a stronger candidate experience.

Participate in the challenge and apply to our Master in Talent Development & Human Resources, and you could win one of three scholarships for the September 2026 intake.

How to participate:

• Register and attend the “AI Redefining Recruitment: The Costa Coffee Case” session.
• Submit your project to the challenge and your application to our Master in Talent Development and Human Resources by Wednesday, April 15, 2026, at 23:59 hours CEST (Madrid Time).
• The three top projects will be awarded with scholarships valued at 40%, 30% and 20% of the Master in Talent Development and Human Resources tuition fees for the September 2025 intake.