Annual IE Marketing Summit

Marketing Summit: Leadership and Innovation in Marketing
Dive into the heart of marketing at the Marketing Summit 2024, where we’ll explore the strategies and insights shaping the marketing industry worldwide. 
Marketing leaders will discuss the current landscape, coming trends, share cutting-edge practices, and examine the challenges faced by today’s CMOs and Marketing teams.
During the summit, you'll learn directly from industry leaders about the state of marketing, participate in thought-provoking discussions on effective communication strategies, and gain insight into how global brands like Coca-Cola, Adidas, Sony, and IKEA are navigating these challenging times.

Agenda:

18:30 - 18:35 - Welcome words and Introduction - Lee Newman, Dean of IE Business School 
18:35 - 18:45 - Key facts and figures about the Marketing Industry and Role of the new CMO - Enrique Arribas - President, Spanish Marketing Association
18:45 - 19:15 – (Topic TBC) Conversation between: Hector Saracho, Strategy Head at Interbrand and Nathalie Picquot - Director of Corporate Marketing, Brand Experience and Digital Engagement @ Banco Santander
19:20 - 19:50 - Round Table: The value of Communication and Loyalty in this era 
Moderator: Maria Valenzuela - IE Professor and Former GM Movistar+ / SVP Iberia Sony Pictures
Speakers:

• Rocío Almodóvar –Director Consumer and Shopper Connections Europe at Coca-Cola
• Domingo Olivo de Miguel – CMO at Sony
• Rafael Fernández de Alarcón – Head of Media, Sponsorhips and Brand at Telefónica 
• Ainhara Viñarás - Managing Director Shiseido Prestige Division
• Sara Chemouli -CMO at P&G Spain

19:55 - 20:20 - Marketing and Communication Strategy Success Case 
Speaker: Gabriel Ladaria, CMO - IKEA

Join us at the Marketing Summit 2024 and be part of the conversation that will shape the future of our industry!