"Careers in Immersive Technologies" Why XR Matters for the Future of Business – Meet the Director

Why XR Matters for the Future of Business – Meet the Director

Extended Reality (XR) is no longer a niche technology—it is rapidly reshaping how companies design products, train talent, tell stories, and create value. From immersive brand experiences and virtual collaboration to simulation, data visualization, and AI‑powered environments, XR is becoming a strategic tool across industries.

In this Meet the Director session, Antonio Daniele, Director of the Master in Immersive Technologies at IE University, will share a forward‑looking perspective on how XR is transforming the business landscape and redefining professional profiles in creative, technological, and strategic roles. Drawing on his academic research, industry experience, and artistic practice, Antonio will explore the skills, mindsets, and opportunities that are shaping careers at the intersection of technology, creativity, and business.

The session will offer insights into:

• Why XR is becoming a key driver of innovation and competitiveness
• How immersive technologies are applied across business, design, media, and industry
• The professional profiles and career paths emerging in the XR ecosystem
• How the Master in Immersive Technologies prepares students to lead in this evolving field

An ideal event for professionals, creatives, technologists, and prospective students interested in understanding where immersive technologies are headed—and how to be part of their future impact.