CMO Talks: The Modern CMO Paradox: More Data, More Channels, More Technology… but Are We Making Better Desicions?

Marketing leaders have more data, channels and technology at their disposal than ever before. Yet turning these resources into better business decisions remains a challenge. What does it take to translate greater capability into clearer priorities, stronger collaboration and growth?
Join Laura D’Accardi, Head of Digital Marketing & CRM at Yamaha, for a discussion on the growing complexity of the CMO role and the importance of aligning teams around the customer and shared business objectives.
Together, we will explore:
    •    Why more data and technology do not automatically lead to better decisions.
    •    How organizational silos can get in the way of a shared understanding of the customer.
    •    How marketing leaders can connect customer insights with business priorities and align teams around common goals.
Bringing together current students and prospective candidates for the Executive Master in Strategic Marketing & Communication, this session offers an opportunity to exchange perspectives, share experiences and connect with professionals facing similar challenges.