IE Virtual Masterclass: Design Thinking: From Ideas to Impact
Join us for an exclusive virtual IE University session!
IE Exclusive Virtual Session:
Design Thinking is more than just a framework - it's a human-centered methodology for problem-solving that encourages curiosity, empathy, and experimentation. Instead of starting with the solution, Design Thinking begins with a deep understanding of the user—what they feel, need, and struggle with—and uses that insight to generate creative ideas, prototype quickly, and learn iteratively. This mindset empowers teams to tackle complex challenges with clarity and confidence, helping them move beyond assumptions and discover opportunities they may otherwise overlook. This interactive online session will teach you more than just a process - it will show you a way of thinking that fuels innovation to create a lasting impact.
About the Professor
The session is led by Leticia Ponce, an entrepreneurship educator and former founder at IE University. She is the creator of IE University’s Startup Lab andsorry teaches innovative courses that combine lean startup methodology, design thinking, and positive psychology to help students and professionals develop a strong entrepreneurial mindset.
Nuestros ponentes
Associate Professor at IEU
B.A. in Graphic Design from Universidad Anahuac in Mexico City and M.B.A. from Kellogg School of Management at Northwestern University in Evanston, Illinois.Created the Startup Lab in 2011 and responsible for Area 31 at IE Segovia. Has been teaching at IE since 2009. Certified as Steve Blank’s Lean LaunchPad instructor in 2014 at Stanford University. Founded LyL de Ultramar, the Master Franchise for Mexico of KA International.
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