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Fast Talk “Driving growth through neuroscience of customers”


PARA QUIÉN Executive education
FECHA Jueves 11/07/2024
HORARIO 13:00 - 14:00 (GMT +02:00)
MODALIDAD Eventos globales
Fast Talk “Driving growth through neuroscience of customers”

Power has fundamentally shifted from business to customers. Markets are fragmenting, agendas are changing, and expectations grow. How do you understand what customers want next? Do we need advertising in a world of social influence? Who are your best customers?

Our Fast Talk event will bring together leading figures from the business world to discuss leadership in a world of change, in a series of interesting and insightful events covering trending and disruptive topics in the business ecosystem.


Global Advanced Management Program

Date: Thursday, 11th of July 

Time: 13:00 PM CEST

Format: Online

In this edition, we’ll be examining how our Global Advanced Management Program can give you a unique perspective on leadership in a rapidly evolving business ecosystem, and a holistic view of the future of the business world.

This event is part of a series of talks organized by the Disruptors’ Club: an initiative which aims to bring together business leaders from around the world, and some of the world’s best business thinkers with inspiring new ideas in the form of free monthly webinars produced and designed for, and by, the IE Global AMP alumni community


Our goal is to help you develop the skills you need to build innovative visions and become a cutting-edge business leader, and this Fast Talk event will be an exclusive space for reflection and powerful debate among recognized thought leaders. Among those joining us to share their insight and expertise are:

  • Peter Fisk: Academic Director of the Global Advanced Management Program. Peter is a global thought leader on business leadership and growth, innovation and customers. He is a bestselling author of nine books, an expert strategic consultant and a keynote speaker.
  • Jaime Veiga: Academic Director at IE University, Fast Moving Consumer Goods and pharma sectors (P&G, J&J) in the areas of innovation (R&D) and consumer understanding/ market research.

If you’re looking to discover what's possible, we invite you to learn more about the impact that our Global Advanced Management Program can have on you and your company.

We hope to see you there.


Contact us to arrange a personalized telephone interview to discuss your goals and how the GAMP can help you achieve them.

Nuestros ponentes

Academic Director at IE School of HST, Head of Insights & Analytics at J&J Southern Europe

Jaime Veiga es profesor asociado de IE, en el área de Marketing, habiendo desarrollado su carrera en la empresa Procter&Gamble desde el año 2000, donde ha ocupado cargos en diversos departamentos y sedes.

Professor at IE Business School

Peter Fisk is a global business thought leader on leadership and growth, innovation and marketing. He is a bestselling author, expert consultant and keynote speaker, helping business leaders to develop innovative strategies for business and brands.