Human + AI: A New Formula for the Future of Work (Montreal)

Join IE University  for an exclusive masterclass with Diego Soroa, Professor at IE Business School, Director of IE Edge Lab, and internationally recognized expert in innovation and generative AI.

Artificial Intelligence is transforming industries, reshaping careers, and redefining how we work. This engaging and thought-provoking session "Human + AI: A New Formula for the Future of Work” invites professionals, students, and innovators to explore how human creativity and AI capabilities can coexist to build a smarter, more agile future.

In this masterclass, you’ll learn about:

• The Secret Cyborg Phenomenon: How professionals are already using AI behind the scenes—and why embracing it openly can be your biggest advantage.

• Automation vs. Augmentation: When to let AI handle the work, and when human intuition should take the lead.

• he K-Shaped Economy: Why AI will make certain skills exponentially more valuable while others risk obsolescence—and how to position yourself for success.

• Industries Transformed: Real examples of how AI is revolutionizing sectors like finance, healthcare, law, marketing, and education.

• The AI-Native Advantage: What top-performing individuals and organizations are doing to stay ahead in the AI era.

About the Speaker: Diego Soroa

As a Board Member and Strategic Advisor, Diego Soroa specializes in guiding organizations through innovation and the integration of AI across diverse sectors. He has collaborated with global leaders such as Banco Santander, HP, Visa, Ikea, and Facebook, driving digital and technological transformation.

At IE Business School, Diego serves as Director of the IE Edge Lab and was recognized as Best-Rated Professor (2021–2022). His unique background as an architect and entrepreneur founding four startups and winning awards such as Singularity University’s Global Impact Challenge, shapes his visionary approach to problem-solving and innovation.

Why Attend?

Whether you’re a business leader, professional, or student, this masterclass will equip you with actionable insights and tools to thrive in the AI-driven future.

Don’t miss this opportunity to engage with one of Europe’s leading innovation thinkers and explore what it truly means to become Human + AI.