IE Executive Breakfast in London

As one of Europe’s leading higher education institutions, IE University offers a curated learning experience for professionals and executives seeking to lead with confidence in times of uncertainty.

Join us on February 11 for a thought-provoking executive breakfast and experience first-hand our teaching methodology.

Event Agenda

08:30 – 08:45
Welcome & Registration

08:45 – 10:00
Masterclass — “AI and Soft Power: The New Battlefield for Global Influence in Film and Television”

This masterclass explores how the content we consume—especially films and series—inadvertently shapes our perception of the world. We will examine the profound consequences of AI democratising content creation, and we will analyse how this technological shift is redrawing the map of cultural influence, allowing new centres of soft power, and transforming how nations or entities will compete for global narrative control. Participants will gain critical insights into navigating this evolving landscape where entertainment increasingly serves as a powerful tool for shaping world understanding.

10:00 – 10:30
Open Networking

About the Professor

María Valenzuela is an IE Marketing Professor and Senior Media Executive with extensive expertise in global content creation, distribution, and strategic business development across US studios, Pay TV platforms, and streaming services. She has a proven track record of generating over €2 billion in revenue through international deals and the successful launch of digital entertainment ventures.

As former SVP at Sony Pictures and General Manager at Movistar Plus+ International, she has demonstrated strong leadership in building high-performing teams, developing innovative business models, and navigating complex international markets. Her global perspective is shaped by executive roles across Europe, Asia, and the Americas, with a strong background in content strategy, co-productions, and digital transformation.

Note: To ensure a curated executive-level experience, this event offers a limited number of seats. Completing this form begins the process, but does not finalise your attendance. Registrants will be contacted individually to confirm their place.

Register now!

Can’t join us on that day? Stay in touch: uk@ie.edu