IE Experience Day Valencia Masters

IE Experience Day Valencia | Marketing, Entertainment & the Future of Streaming

Experience IE University firsthand at the IE Experience Day Valencia, an event designed for future students who want to explore our programs and attend a real IE class.

This edition features a masterclass by Professor Juanma Alonso titled “Marketing in Entertainment: The Present and Future of Netflix in a Complex Environment.” We will explore what defines success in streaming, how strategic decisions are made in global platforms, and why some opportunities are rejected while others become global hits.

A dynamic, case-based session offering key insights into marketing and strategy in creative industries.

 Wednesday, February 11th
 Only You Hotel, Valencia