IE Talk in Zurich: "Soft Power and AI: The New Battlefield for Global Influence"

This Master Class explores how the content we consume—especially films and series—subtly shapes our worldview. It examines the profound consequences of AI democratizing content creation and analyzes how this technological shift is redrawing the map of cultural influence. It highlights the emergence of new centers of soft power and investigates how nations or entities may compete for control over global narratives. Participants will gain critical insights into this evolving landscape where entertainment increasingly acts as a strategic tool for influencing global understanding.

Agenda:

18:45-19:00 Registration  

19:00-19:05 Welcome by IE University 

19:05-20:35 IE Talk

20:35-21:30 Networking cocktail 

About the Speaker:

María Valenzuela is a seasoned business leader with over 20 years of international experience in media, entertainment, and digital transformation. She has held senior executive roles, including Managing Director for LATAM at Warner Bros. Discovery, and currently advises high-growth companies on strategy and innovation. María is both an alumna and professor at IE Business School, where she shares her expertise with the next generation of global leaders.

We hope to see you!