IE Talk: "SOFT POWER AND AI: THE NEW BATTLEFIELD FOR GLOBAL INFLUENCE IN FILM AND TELEVISION"
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This IE Talk explores how the content we consume-specially films and series-inadvertently shapes our perception of the world. We will examine the profound consequences of AI democratizing content creation, and we will analyze how this technological shift is redrawing the map of cultural influence, allowing new centers of soft power, and transforming how nations or entities will compete for global narrative control. Participants will gain critical insights into navigating this evolving landscape where entertainment increasingly serves as a powerful tool for shaping world understanding.
Agenda:
18:45-19:00 Registration
19:00-19:05 Welcome by IE University
19:05-20:35 IE Talk
20:35-21:30 Networking cocktail
Don’t miss it! Register now!
About Maria Valenzuela
Maria Valenzuela is a seasoned expert in international media business, content productions and distribution, with over 20 years of senior-level experience.
We hope to see you!
Nuestros ponentes
Associate Professor at IE University
Accomplished Media Executive with a passion for technology, entertainment business models, glocal management, digital humanistic thinking and with a verifiable track record across industries and international markets. Reputed Television and US Studio executive with demonstrable abilities on developing new digital entertainment offerings and driving new business models.
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