Marcom Talks: Keys to become a data driven decision maker

Nowadays for corporations is a must to leverage on data. Decision making based on data provides businesses with the capabilities to generate real time insights and predictions to optimize their performance and mold their products based on the needs of the final customer. Plus, data powers the agile, automated, personalized, omnichannel experience customers want.

This will be a highly interactive session to introduce you to data-driven customer strategy for new consumer behavior. We will cover end-to-end customer strategy blueprint based on the industry's best practices. We will begin with the Customer 360 profile; followed by the strategic value/risk customer segmentation, and machine learning predictive analytics for customer retention and growth. Finally, will cover the ultimate customer metrics and KPIs for dashboarding, alerts, and campaign audiences.