Marketing for Good, Leading with Purpose for Positive Impact
IE Sustainability Bootcamp
How does marketing and social causes align? Can you engage audiences with authentic storytelling while driving meaningful change? In this Masterclass with Gill Wilson, professor of Sustainability Marketing at IE, we will look at the main trends of marketing for sustainability, uncover blindspots and learn to leverage marketing as a tool for positive impact.
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Sustainability Marketing Professor & Consultant
Gill currently divides her time between academic and consulting endeavors. With more than 20 years of experience in senior sales & marketing roles within multinationals (Kellogg´s, Heineken, NH Hotels), including the last 10 years as an Independent Consultant in Marketing and Sustainability, Gillian has consulted for brands such as Unilever, Danone, Campofrio, Johnson & Johnson, Coca-Cola and Heineken across markets such as W.Europe, CEE, Russia, Asia and the US.
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