Marketing in Fashion & Luxury: Where Heritage Meets the New Consumer

Marketing in Fashion & Luxury: Where Heritage Meets the New Consumer

Grounded in the timeless codes of fashion and luxury, this masterclass shows how heritage, creativity, and desirability intersect with digital culture and new consumer expectations. Participants will explore classic frameworks, then discuss how emerging designers, luxury startups, and cult labels are redefining brand equity and customer engagement.  

The class will be followed by a conversation with IE alumni working in the fashion and luxury space. Participants are then welcome to join us for a networking cocktail.

5:30 PM – 6:00 PM: Registration
6:00 PM – 6:10 PM: Welcome & Remarks by
Hakan Baykam, President & CEO, Istituto Marangoni Miami
6:10 PM – 7:00 PM: Masterclass – Marketing in Fashion & Luxury: Where Heritage Meets the New Consumer
7:00 PM – 7:45 PM: Alumni Panel
7:45 PM – 8:15 PM: Q&A and Networking

About the Speaker:

Dushinka Karani is passionate about Marketing. She has been developing Marketing Strategies and implementing initiatives for more than 30 years. She is an expert in the fields of Marketing & Communications, Digital Marketing, Innovation, Sales and Trade Marketing, having worked as Marketing Director, Sales Director, Innovation Director for FMCG multinational and local companies, European leading distributor of funds for Deep Tech Startups and SMEs, helping them to digitally transform themselves and scaling their tech solutions to the most suitable investor, corporate or venture capital.