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Master Class A World Without Limits: What is the Metaverse and What Does It Have to Do With You? ( Bogota)

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PARA QUIÉN Grados
TIPO DE EVENTO Conferencias
MODALIDAD Eventos locales
FECHA Sábado 25/03/2023
HORARIO 11:00 - 12:00 (GMT -05:00)
IDIOMA Inglés
Master Class A World Without Limits: What is the Metaverse and What Does It Have to Do With You? ( Bogota)

Event Details

11:00 AM - 12:00 PM - Master Class A World Without Limits: What is the Metaverse and What Does It Have to Do With You?

Location: 80/10 Urban Living (Cra. 10 #N. 80 – 36)

About the MasterClass

A World Without Limits: What is the Metaverse and What Does It Have to Do With You?

The Metaverse is everywhere and yet nowhere at the same time. It is on everyone’s lips, and yet who can actually claim to understand what it even is, let alone figure out what it means for you? We are in this unusual moment in technological evolution when we can see the future on the horizon barreling towards us, and yet we still have no idea what it holds. The big question on everybody’s mind is: what will the Metaverse mean for me?

There is one thing that we know for certain: since the dawn of civilization what drives human communication is storytelling. It is at the heart of our social, cultural and political interaction. It is in the movies we see, the books we read, and the online content we consume. And the Metaverse will be no different. In fact, the Metaverse moves storytelling from a two dimensional world of screens and sounds, to a world where time and space are limitless. We have seen rapid advances in technology change the way that we create, consume, perceive, and engage, and yet, if we are to believe the world’s most powerful tech companies, we are now preparing for the ultimate experience: total immersion. In short, it appears that the only limitation for creating experiences is our imagination. Now, how exciting is that?

Join us for FACE TO FASE Master Class which explores what you should know about the Metaverse revolution to come, what it will mean to you, and most importantly, what Storytelling will mean in this new universe.

About the Speaker

Brian Hallett - Chief Curiosity Alchemist at the BIG. 

Brian ’s work has led him to work around the globe in over 40 different countries with numerous international Brands such as Cartier, Mastercard, Hugo Boss, Coca-Cola, McDonald’s, Max Factor, ESPN, Baume & Mercier, Hyundai, BMW, Pantene, and Wella amongst many others.

His experience in the Americas, Europe, and Asia as an organizational insider as well as an external consultant has given him insight into Brand Identity, Consumer Behavior, Market Identity, and Emerging Trends in Digital Media.

Brian has over 25 years of experience as a trainer and educator. He has been a Professor at IE Business School in Spain for over ten years, teaching courses in Advertising and Strategy, Branded Content Creation, Filmmaking, and Photography. He is the director of IE University’s Communication Lab.

Nuestros ponentes

Professor, Entrepreneur and Photographer

Brian left the corporate world to pick up a camera and told stories with it. As a well‑recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high‑impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly," creating advertising and branded content campaigns for Big Brands.