MasterClass: Business Model Innovation

Event Description
This Master Class explores how to reinvent business models to stay competitive, resilient, and relevant. You will learn to anticipate change, manage disruption, and design new value propositions using frameworks like Doblin’s 10 Types of Innovation and practical tools such as the Innovation Canvas. Through case studies and interactive workshop, you’ll gain the skills to rethink models, identify opportunities, and prototype solutions with real impact.

About the Professor
Rafael Salazar is a strategy consultant and innovation expert with over a decade of experience advising global organizations, scaling startups, and leading corporate innovation initiatives. From his long experience and close contact with the world of technology and innovation, it is worth mentioning his position as Managing Director of the Spain Tech Center in Silicon Valley, and his role as Innovation Advisor at Microwd Inversiones. Rafael has also worked as a consultant for different national and international companies, always bridging strategy and execution to deliver measurable business impact.