Strategic Marketing Challenge: Launching a Football (Soccer) Club Jersey

Are you ready to put your strategic marketing skills to the test with a real football (soccer) challenge? Join the IE Strategic Marketing Challenge: Launching a Football Club Jersey, where you’ll work on the launch of a new official club jersey and gain hands-on experience in sports marketing, branding, and fan engagement.

How It Works

Step 1: Masterclass – March 5th, 2026, 3:00 PM (CET)
Kick off your journey with an exclusive masterclass led by a sports marketing and brand partnerships expert, who will cover the key concepts you’ll need to tackle the challenge, including:

• How to position a football club jersey in a crowded market

• Fan segmentation and insights

• Storytelling around club identity and heritage

• Digital and social media activation strategies

• Collaborations with players, influencers, and sponsors

Step 2: Strategic Marketing Challenge – 1 Week to Develop Your Solution
After the masterclass, you’ll have one week to analyze the case and design a launch strategy for the club’s new jersey. You’ll be expected to:

• Propose a clear positioning and value proposition

• Design a multi-channel launch plan (stadium, retail, online, social media)

• Create fan-focused activation ideas for local and global audiences

• Define KPIs and success metrics for the campaign

This is your chance to apply cutting-edge strategic marketing and communication skills, receive expert input, and showcase your creativity in a professional, competitive environment.

Prizes
The 3 final winners will receive a 30% scholarship to enroll in a full-time Marketing & Communication Master program starting in Fall 2026.

Register now and secure your spot in the IE Strategic Marketing Challenge: Launching a Football Club Jersey!