The experiential factor: Designing for Depth, Not Gimmicks

The Experiential Factor: Designing for Depth, Not Gimmicks

In an era where "experience" is often reduced to spectacle, how can designers craft spaces that truly resonate? This event delves into the essence of experiential design, exploring how spaces can foster meaningful, transformative encounters rather than relying on superficial effects. Panelists will discuss the characteristics of genuinely impactful environments, the role of sensory and emotional design, and how brands can create immersive spaces without falling into gimmicks.

This conversation is part of a curated series moderated by me bringing together leading voices at the intersection of design, technology, and culture.

Speakers:

Victoria Schneyer,

VP Retail Design & Consumer Experience, Adidas

Victoria Schneyer | LinkedIn

Benjamín Iborra Wicksteed,

Architect, Co-founder, and Creative Director, MESURA

Benjamin Iborra Wicksteed | LinkedIn / Mesura: Overview | LinkedIn

Instagram / Mesura (@mesura.eu) • Fotos y videos de Instagram

Simon Mitchell,

Co-founder, Sybarite

Simon Mitchell | LinkedIn / Sybarite: Overview | LinkedIn

Sybarite (@sybaritearchitects) • Fotos y videos de Instagram