The Longtail: A Digital Transformation of Consumers
Webinar
On behalf of IE Exponential Learning, we invite you to meet IE Professor of Marketing, Pedro Moreno de los Ríos, and to learn more about the current digital transformation and the effects that it implies at different levels in organisations.
Understanding digitisation is fundamental if we are to overcome the future that lies ahead. For marketers, the process of turning atoms into bits should be one to deeply understand, as it will unlock the value of an abstracted world, gaining many strategic competitive advantages in the process.
Join us and follow professor Pedro Moreno de los Ríos as he unravels the implications of such a technological revolution on all aspects of the business function, and get ready for a digital transformation that you undoubtedly have already started.
Nuestros ponentes
Profesor de Digital Business & Marketing
Pedro Moreno de los Ríos tiene una amplia experiencia digital en entornos de B2B y B2C y es especialista en ventas y marketing, estrategias de comercio electrónico omnicanal, inbound marketing, SEM, SEO, CRO y otros. Ha trabajado en multinacionales como Ogilvy& Mather y The Walt Disney Company, y en consultoras que prestan servicios a grandes empresas como BBVA, Telefónica o Cáser.
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