Persuasion in Action: "The Art and Science of Influencing Consumer Decision"

ICEX and IE Event Masterclass: Persuasion in Action: "The Art and Science of Influencing Consumer Decision with Professor Marta Albors Fernandez

Unlock the secrets behind what truly drives people to say yes. Join us for an engaging exploration of Dr. Robert Cialdini’s six timeless principles of influence—Reciprocity, Commitment & Consistency, Liking, Social Proof, Authority, and Scarcity. Whether you're a marketer looking to craft irresistible campaigns, a professional aiming to strengthen relationships, or a social media strategist eager to amplify engagement, this session offers practical insights you can apply immediately.

Expect real-world examples from top brands, clever ad campaigns, and viral promotions, followed by hands-on exercises where you’ll dissect and decode persuasive techniques in action. Walk away with the tools to ethically influence behavior, spark connections, and drive results in any field.

Next, we will have a panel featuring top alumni from the marketing field, who will share their experiences working in the industry and their time at IE University.

This is event you don't want to miss! Register now to secure your spot today!

Agenda: 

6:00- 6:10 Welcome Remarks (Intro ICEX + Intro IE)

6:10- 7:10 Masterclass- Persuasion in Action: "The Art and Science of Influencing Consumer Decisions: (45-50 mins + 10 min Q&A)

7:10-7:40 Alumni panel

7:40-8:00 Networking