When Architecture and Design speak pixel
Join us for a special session organized by IE University in collaboration with alumnae from the School of Architecture & Design.
In this conversation, three Brazilian architects — Amanda Furber, Julia Getschko, and Nathalia Lima — will reflect on how architectural communication has transformed over the last decades. From traditional, craft-bound, expert-to-expert media, to today’s fast, public-facing, data-rich, and interactive tools — such as real-time renders and social feeds — this new landscape is redefining the way architects present, connect, and engage with society.
The session will be moderated by Dr. Cristina Mateo, Associate Dean of IE School of Architecture and Design, who will bring her expertise in urban ethnography, branding, communication, and digital transformation to enrich the discussion.
- Date: October 30th, 6:00 p.m. (BRT)
- Venue: Studio MK27, Rua Padre João Manoel, 808 – 1st floor, São Paulo
- Format: Also available online. Online session will start at 18:30.
Our speakers and host:
Julia Getschko – PMO at Hueb Ferreira Arquitetos (Brazil–Portugal), Julia bridges design, business, and innovation in the strategic management of architectural projects.
Cristina Mateo – Associate Dean at IE School of Architecture and Design, Cristina specializes in urban ethnography, communication, and digital transformation in cities.
Amanda Ferber – Founder and CEO of Architecture Hunter, Amanda is a global voice in architectural communication, named to Forbes Under 30 and Architizer’s 100 Women to Watch.
Nathalia Lima – Communication and Strategy Lead at Studio MK27, Nathalia focuses on design storytelling and the international positioning of Brazilian architecture.
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