The Low Touch Economy Series: Travel & Leisure - North America

'Necessity is the mother of invention', and now is our opportunity to test it out!

Please join us for the Low Touch Economy Series led by Professor Lucia Egea, who will lead a global industry analysis with an innovative and participative approach. Participants will collaborate to identify expected shifts in consumer behavior, discover new habits, discuss how the different industries will be impacted, and ideate new strategies to navigate the new normal.

About our speaker: 

Lucía Egea has more than 20 years of international experience at the C-level in EdTech, Finance, Business Development and Audit. She has served as Profesor at IE since 2008 and she has lead teams across the value chain: FMCG, Pharma, Telecom, Manufacturing, Consulting and Education. Her professional background has been developed internationally in LATAM, Europe and the USA. Lucia is passionate about Edtech and sustainability, at the moment her energy is concentrated on a new venture that pretends to bring positive disruption to the way families recover and recycle plastics. A mother of two and a marathon runner, she is bilingual in English and Spanish and fluent also in German.

This event is hosted in collaboration with Board of Innovation. Board of Innovation is a business design and innovation strategy firm. Their consultants help the world’s largest organizations navigate fundamental shifts by developing growth strategies, innovation capabilities, and new businesses using our clients’ assets and core strengths.