Design and the Future of Cities

Design is instrumental in creating a better future. In this presentation, Paul Priestman, designer, founder and chairman of PriestmanGoode will talk about the importance of integrating design in the development of all new products and services at a time of continued social, economic and environmental challenges. Priestman, who was awarded the prestigious London Design Festival Innovation Medal in 2017, will also focus on one of his main areas of interest -  congestion in cities - and present ways we can harness the power of design to encourage change in consumer behaviour for lasting positive impact. "

Paul Priestman is a designer, co-founder and Chairman of global design consultancy PriestmanGoode, which specialises in large scale projects in infrastructure, aviation, transport, hospitality and product design. His work is used by millions of people around the world. Over the last 30 years, Priestman has built an outstanding reputation for his award-winning future concepts - visionary ideas to improve our everyday lives and encourage sustainable, long-term thinking. He is an inspiration speaker on the subject of design and creative future thinking and flies the flag for the importance of design to good business. Priestman has won numerous awards for his work, including the Design Innovation Medal, one of the highest accolades given by the London Design Festival, which recognises entrepreneurship in all its forms, and honours individuals who have built their business with design and innovation at their core. His work has been widely exhibited around the world, including at the Design Museum and the Victoria & Albert Museum in London and the Kennedy Center in Washington, DC. "